Cup of Troy
COFFEE, CONCERTS, COMMUNITY!
SKILLS USED: Creative Direction, Photoshop, After Effects, Blender, TouchDesigner.
WHO WE ARE: Cup of Troy is a popup coffee shop, and event promoter in the USC area. We are known for our tasty drinks and intimate concerts.
Fuck Finals Fest
I was brought on as a creative director for Cup of Troy’s Fuck Finals Fest concert. The concept I was given was “an anti-institutional end of the school year music festival”. I was also asked to incorporate the look of retro USC branding. I took this and began to brainstorm ideas for the aesthetic of the event. I refined these ideas further inspired by 60s college merchandise, Peanuts cartoons, and Green Day’s Dookie album cover, among others. I pulled all of these references into a Pinterest board and presented this to the rest of the creative team. This served as the basis for all of the creative assets we made for Fuck Finals Fest.
This is my mockup for the Fuck Finals Fest logo. I created it as a parody of the logo from Green Day’s Dookie album cover by Richie Bucher. For the text, I jumbled and extruded a classic college typeface to suggest a rebellion against education.
Here is the final logo design created by Abby Chen.
This is our poster illustration, also created by Abby Chen!
I then worked on a text layout, requested revisions from Abby, and post-processed her work for the final design.
Artist flyers by Quan Pham with direction from me!
Espresso Sessions Intro
This is a rough draft title sequence I created for the first of Cup of Troy’s “Espresso Sessions” filmed concert series.
Touch Designer Stage Visuals
I created these visualizers in TouchDesigner for projection at Cup of Troy’s concerts.